The key objectives of the campaign “This Country is Yours” are the following: to promote civil values, to raise awareness on CSOs and their activities. They to support wider public to better understand the role of civil sector, to encourage them to actively participate in the projects, initiated by it; Meta agency’s task was to create content which would help promote campaigns objectives and change civil values.
In 2 years for per survey we raised awareness and positive attitude towards prioritized values in targeted regions Groups (Digital audience) by:
Every 6 month, within the same budget we increased engagement from the targeted groups by approximately by: