ABOUT GNL


GNL is a government-run lottery for Georgian citizens with less internet-friendly customers. Along with the main challenge of increasing the sales we had to change customer behaviour, make them convenient in website flow and convince them to play lottery daily.


SERVICES IMPLEMENTED

Full funnel digital marketing strategy

Facebook/Instagram Content Management

Facebook/Instagram Ads management

Google Ads management

PR service and communication

Media buying


WHAT WE ACHIEVED

The number of new players who registered online and played Lotto for the first time increased by:

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In the first 3 month time Lotto has gained

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